A problem web searchers have needs to be solved.

Find a solution that can solve their problem.

Creat a website that introduces your solutions.

Just about everyone thinks they can be a web designer. If you talk to most folks, they will tell you something along the line of "my son in high school can do that." But there are a few tricks of the trade that anyone, even a lowly salt lake city web design maven, will admit can help them reach more design potential.

Google Is King

The first thing you need to understand is that no one will see your site if they can't find it. That’s why having a great keyword tool like Longtail Pro is so essential. When you create a website built around keywords that everyone searches for on Google but no other websites are using them, you have the makings of a successful website.

Keep Them Happy

One of the key rules to know about making a website is the 10 second rule. It says that most people who visit your site will look at it for around ten seconds. If they don't see something that either catches their eye or makes them want to click on a link, they will leave. So it’s important to keep viewers interested in your site.

Solve Their Dilemma

Of course, if you can't offer a solution to a problem that people want solved, they’ll simply move on to another website. This is the basic rule of understanding why anyone would come to your site in the first place. If you can solve their problem, they are a fan for life.

So as you can see, the best resource you have for making a great website is your own brain. Use it to analyze exactly what you need to deliver and how you will deliver it. Without this thought process, yes, your cousin in high school could probably make a better website than you.